




By the late 1960s and early 70s, even the neon spectaculars couldn't outshine the lurid incandescence of trashy titles on nearby marquees. At times, darkness extended into daylight.






A small stash of 1940s and 1950s Coca-Cola advertising illustrations from my collection.


Raquel Welch, Coca-Cola and the ever-so-distinctive 1-calorie Tab cola: Three tastes which endured throughout the 1970s.